About Jennifer
Built in the trenches, not the boardroom.
I'm a third-generation entrepreneur, married since 2007, and a mom of two who built her business while her kids played under her desk. Life did not wait for my business plan to be perfect — so I learned to build as I went.
I spent over 13 years in real estate, starting in 2009. In 2017, I joined a real estate firm and its sister agency, wearing both hats from day one. On the firm side, I worked my way up to Executive Officer of Business Strategies at a company that operated across three states with over 300 agents. On the agency side, I helped create ads and coached over 5,000 real estate agents on lead generation, follow-up systems, and processes to maximize conversion.
After years of running at that pace across both companies, I had outgrown the role. When it became clear there was no seat at the table for the level of ownership I was ready for, I walked away and built my own.
With over 20 years of experience and a track record that includes managing operations for 1.2 million leads per month, I have seen what happens when systems break at scale — and what it takes to design businesses that still work when life gets messy.
I'm the founder of Get Desky, a strategic mastermind built on lean systems, simple processes, and maximum impact. I also run What's Happening in Bryan & College Station, the largest and most trusted Facebook community in the Brazos Valley with over 29,000 members, and I lead the Work Smarter Inner Circle, a curated network for high-level entrepreneurs who value intentional connection over transactional networking.
I don't teach theory. I teach what I have lived: scaling with clarity, leading with confidence, and building a business that supports your life instead of consuming it.